Vendria's roles: what each one sees and does
Vendria's roles in one table: what the owner, administrators, seller, buyer and rep agency team see and do.
For: Administrator · SupplierUpdated on 2026-10-21
Where to find it
In your account menu, under Users. Each person's role appears as a badge in the Roles column of the All tab, and is chosen in the Profile field when you register someone. Each role also has its own tab at the top of the screen: Owners, Company Admin, Store Admin, Sellers, Sales reps and Buyers.
The roles in a table
| Role (badge on screen) | Scope | What they see and do |
|---|---|---|
| Company owner | The whole company | Everything the Company Adm. does. On top of that, it's the only one who grants or removes the Owner and Company Adm. roles, and the only one who sees the ERP integration in Company Settings. |
| Company Admin | All stores, including those created later | The whole administration menu (Users, Sellers, Sales reps, Carriers, Commercial Rules, Prices, Catalog and exports, Order reading and the rest), everyone's quotes and the company Dashboard. |
| Store Admin | Only the stores checked in their record | The same administration menu, narrowed to their stores. In Users they only see and only manage people from those stores. |
| Seller | The stores checked in their record | Quotes, Catalog, Customers (their portfolio), Actions, Latent demand and Sent lists. Builds quotes and serves customers through Dri on WhatsApp. Doesn't touch prices, commercial rules or people's records. |
| Buyer | The stores enabled for their customer | The Catalog with that customer's prices, their own Quotes and orders, and My Company. Places orders. |
| Sales rep | The stores in the rep agency's mandate | Works as a seller, but the access comes from their rep agency, not from a record on your team. |
The Help Center appears for everyone: each person sees only the guides for their role.
Owner and Company Adm.: the difference that matters
Both see the whole company. The difference is who manages the administrators:
- Only the Company owner creates, edits, changes the password of, deactivates or removes anyone with the Owner or Company Adm. role.
- A Company Adm. who tries gets "Only the company owner can manage company administrators", and, for them, the Change Password, Deactivate and Remove options don't even appear on those people's row.
- The company needs at least one active Owner. Removing the role from or deactivating the last one responds "The company needs at least one active owner".
Company Adm. or Store Adm.: the whole company or just some stores
The question is scope. Company Admin applies to all stores, including those you open later. Store Admin applies only to the checked stores.
When the Owner creates or edits a Store Adm., the Scope block appears, with Whole company ("All stores, including those created later") and Only some stores ("Becomes Store Adm., with the stores checked below"). Switching the option switches the saved role.
⚠️ Checking All stores on a Store Adm. or a Seller checks the stores that exist today. A store created later doesn't join that person's record on its own: only the Company Adm. gets new stores automatically.
What the seller sees
The seller works on their portfolio: the Customers screen shows the customers they're responsible for, and the quotes they see are their own and those of the customers in their portfolio. They don't see colleagues' documents. The customer profile, for them, is read-only: editing the record is for whoever administers.
The seller's Dashboard is a different screen (sales and target), and not every store has it enabled. See Minhas vendas e minha meta: pelo WhatsApp e na tela.
What the buyer sees
The buyer is a person at one of your customers. They go straight into the Catalog, with that customer's price table and discounts, build the cart and place orders. They only see active stores that are enabled for their customer and that have the web portal for buyers turned on. How to give that access: see Give a buyer access: catalog, WhatsApp and stores.
Roles inside a rep agency
Whoever sells through a rep agency has a second role, inside it:
- Partner: manages the rep agency's people and sees and edits the whole team's quotes.
- Administrative: sees and edits the whole team's quotes. When the Partner allows it (the Team management permission starts on), they also add, edit and remove Administratives and Sellers, but never touch a Partner. Like the Partner, they answer for the AI credits contract, and that is the whole Subscription and billing section (usage notices, plans, signing up, changing plans, invoice details, card and subscription cancellation).
- Seller: sees their own quotes. Orders that arrive without an owner for the rep agency stay with Partner and Administrative, unless the Partner opens the queue to the whole team in Permissions (or the Administrative, if the Permissions by the Administrative switch allows it). See Permissões: o que a equipe da representação pode fazer.
The customers in the rep agency's portfolio belong to the agency, and every member reaches them, whatever their role. See Sales reps and permissions.
Common questions
Can I give two roles to the same person? Yes. When editing, use Add profile; each role becomes its own card, with its stores.
Does the "Seller type" (Sales rep or Internal) change what they see? No. It's a label on the record. The outside sales rep, with access through a mandate, is registered in Sales reps, not through that field.
Why doesn't the Store Adm. see buyers in Users? Because their list shows only people linked to their stores, and a buyer is linked to the customer, not to a store. Buyers are managed on the customer profile, in Customers.